Digital marketing has taken over digital spaces quite rapidly. It has relatively added value to various businesses, only when done right. But some common digital marketing mistakes have affected other businesses on large. Digital marketing mistakes can leave a very bad impression on audience and can never let you grow your business. Such mistakes can kill your brand image online and affect your business negatively. Want to know where you may go wrong?
Here is a list of 6 common digital marketing mistakes that you can avoid!
Not setting the right goals
Before that you go live with your digital marketing campaign set the right goals!
Once that your goals are set your digital marketing strategy must be designed and implemented. By this it is meant to narrow down your audience, filter out your content and set relevant targets.
Relevant targets are very important for your digital marketing so that you know why you are implementing a digital marketing campaign. Is it to bring leads? Is it to grow your business? Is it to grow your sales? Answers to such questions must be there. Only when you are clear about your target audience and the aim of your campaign, only then you can efficiently implement a digital marketing campaign.
Not focusing on SEO
This is one of the most common digital marketing mistakes in contemporary times. Search Engine Optimisation plays a vital role in ranking your content on the first page of search engines. If your content falls on second or third page of a search engine you are almost out of the league, hence if you fail to optimise your content, you fail to reach out masses. SEO practices add value to your digital marketing and that later add value to your business.
Not having a blog
Blogs are an easy way to target leads of your niche and without having them onboard you are missing out on something big! By writing and incorporating appropriate blogs, you can add onto your SEO game and attract a larger audience. Blogs are an efficient way to keep your audience updated related to your achievements and business growth.
Sticking to just one social media platform
Social media plays an important role in digital marketing campaigns but just sticking to one social media platform can be damaging. By doing so you may never be able to target masses and utilise the maximum potentials of your digital campaigns. You may never be able to play with content form and types by sticking to one social media platform and this will eventually create monotony. Your reach will decrease, and so will your business suffer.
Not integrating social media with your website
By not integrating social media with your website, you are instantly losing chances of gaining leads on both platforms. Your social media needs to mark your website’s presence and vice versa. When these two are linked, people find it easy to reach you out from various ends.
Not Making Mobile Friendly Content
One of the biggest digital marketing mistakes is to not to create mobile friendly content. Majority people tend to lose interest in a website if they are not able to view it in right dimensions on a mobile browser. Similarly, social media graphics, infographics and videos must also be designed and published keeping in mind mobile layouts and sizes.
Don’t worry if you have been repeating these digital marketing mistakes, it is high time now to make changes to your digital marketing strategies! Need more help? Feel free to comment below!