A complete guide to Facebook Ad Breaks
In today’s age, who does not want to earn online? With multiple social media platform and monetization options, you now have various opportunities to earn online. Just as YouTube, Facebook is providing monetization options to its users in the shape of video ad breaks. But what are Ad Breaks and how to they work on Facebook?
Here is a complete guide to Facebook Ad Breaks…
How to Know if you are Eligible for Ad Breaks?
You must be at least 18 years old and own an active Facebook business page (not a profile) to begin with monetization. But wait, not every active Facebook business page is eligible to begin with monetization. Your page must have at least 10,000 followers, moreover your videos must generate 30,000 one-minute views on videos of three-minute length or more and that too in a sixty-day span. Moreover, your location must be eligible to Facebook monetization.
Monitoring your performance through insights can be challenging especially when you need to see if you are eligible to Facebook monetization or not. An easy way out is to login to your Creator Studio and check eligibility in the monetization box. Facebook then provides you with complete data of your performance with reference to Ad Break eligibility including what more efforts you need to put in to be eligible.
What Content is Eligible for Ad Breaks?
Videos of more than one minute of duration are all good to enable Ad Breaks after the page is eligible for monetization, but the content criteria must not be ignored. Your Facebook videos must consist of content that does not violate any community standards or copyrights. The video must not violate someone’s privacy or show any violence or criminal behaviour. It must comply with Facebook’s page and payment terms as well.
Using Facebook Ad Breaks
To begin with Facebook Ad Breaks you need to post videos, after that monetization has been enabled.
Login into your Creator Studio, from Home tab select Video to upload one. Once the video has been uploaded, select Ad Breaks from Composer section to insert Ad Breaks.
You will now have two options, either to allow Facebook to automatically insert Ad Breaks at appropriate intervals in your video or to do it manually by your own.
The points on which Ad Breaks are to run are called as cue points.
For manually placing cue points in your video you need to keep somethings in mind. You can only start placing these cue points after the sixty seconds mark and you must leave a minimum of 120 seconds interval between each one of them. Although Facebook might not add an Ad Break on every cue point that you suggest.
Once that you are done with the cue points, you need to Publish your video but don’t forget to select language for it. You must select a language that is eligible for Ad Break monetization hence, do not choose multiple languages.
You can also edit your previously added videos to insert Ad Breaks in the Creator studio.
Selecting the type of Ads for Ad Breaks
Facebook restricts its users to choose the categories and types of ads to be run as Ad Breaks but it does allow you to block an ad if you feel that it does not go with your page image.
Facebook payment policies
Facebook pays per 1000 ads impressions on your videos. Some peoples earn $5 or more on per 1000 ads impressions and some people earn $1 or less because it depends on the country where your videos watching. Facebook pays some countries like Asian countries $1 or less and European countries $3-$5 on per 1000 impressions. It is also known as (CPM) Cost per impression.
Whereas Facebook in its monetization terms states that it will pay you at least 55% of the net revenue. Net revenue is referred to all the amount generated from advertisers for running their ads after the deduction of all relevant taxes and processing fees. The payments are cleared at the end of every month which means a thirty-day period. Facebook does not agree to pay more than $100, if you make more money than this your dues will be cleared in the upcoming months.
Hope this guide was much of a help, still have any queries? Feel free to comment and ask.