Why is inbound marketing better than outbound marketing?
How disturbing are advertising banners flashing every then and now on a website than you need to visit on daily basis? Disturbing enough isn’t it? Similar is the feeling for a shiny blingy billboard that catches your attention as you drive through a busy road. Such marketing tactics can catch attention but can equally cause disturbance in someone’s ongoing task.
Outbound marketing is all about interruption, it is about feeding the audience with your content without their need to see. Well of course, it is your need as an advertiser or investor that audience sees your ad, but it not might always be as pleasing for the audience as it is for you.
What is outbound marketing?
Outbound marketing is known as the art of pushing out data or content into the audience. This may be referred to traditional means of advertising but not always, such as sending emails (which often are found in the spam section), broachers, billboards, newspaper ads and television commercials. Such type of advertising can annoy audiences quite often and the marketing tactic may seem negative.
What is inbound marketing?
Inbound marketing on the other hand is all about the art of pulling in audience towards your content. This type of marketing can also be referred to content marketing where the content is present 24/7 and audience can view it whenever they want according to their will. This is done with the help of online services i.e. blogs, vlogs, websites, social media. This type of marketing plays a vital role in attracting leads and making more chances of business.
Why is inbound marketing better than outbound marketing?
With technological advancement people are not bound to see your advertisements, they can easily skip through your ads, switch television channels, unsubscribe email spam, and moreover ignore your content if it is not relevant to what they want. Following facts can help you understand how outbound marketing is intrusive and has led people take certain actions.
- People do not tend to always open emails, 41% of emails are kept ignored in mail boxes.
- With options to skip through ads and change television channels almost 86% television viewers skip ads.
- Spotify has recently reported its 180 million active users which clearly show how people like listening to advertisement free music.
- Only 33% of website banner ads are viewed due to banner blindness.
This is when inbound marketing plays its role, it is there, and anyone can anytime access it when it is needed. A big portion of inbound marketing is the urge to educate. To match the preferences of modern consumers and effectively participate in the increasingly digitally driven marketplace. The process may be slow but once that leads start to generate there is no stopping. Following stats show inbound marketing is better than outbound marketing and can generate remarkable results.
- According to Demand Metrics, Content marketing generates 3 times as many leads as traditional outbound marketing, but costs 62% less.
- A recently published study by Forrester Research says that companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost with inbound marketing.
- Businesses that use inbound marketing save $14 or more on every new customer that they acquire.
- 70% of people would rather learn about a company through content versus advertising.
- Search Engine Watch reports that 50% of all mobile searches are conducted in hopes of finding local results, and 61% of those searches result in a purchase.
Inbound marketing is about reaching people which are already searching for something. It attracts specific audiences that are out there looking for information. Hence inbound marketing is all about giving answer to a lead’s search query which may sooner or later turn into a client/ customer. Hence inbound marketing is essential is generating much more return over interest than outbound marketing.
